Website Copywriting Services
Hiring a web copywriter is not an expense, it’s an investment in the most important aspect of your online brand.
From your website’s home page to the articles you post across the web, the words you use online play an essential role in how visitors, customers, and competitors view your business. Though most of us recognize that content is king, far too many companies are whipping up websites with insufficient attention on the detail and strategy behind them. Whether we are constructing your website content from scratch or you’re interested in a website consultation or usability test, your business deserves the expertise of a professional freelance copywriter.
Warm up your Website with Copy that Converts
Creating a website is akin to crafting your online storefront. It has to welcome, educate, inspire, engage, and convert in the same way that a sales person would engage in that ice-breaking first conversation. But rather than plaster up some tired old sales copy, we’ll work closely together to define and employ a brand voice and style that captures your target market. Rather than droning on and on about your company, we’ll create content that is customer-centric, benefit-driven, and actually, a pleasure to read (while simultaneously communicating all the nitty-gritty details).
Together we will shape your business’s core messaging and establish the foundation of your online identity. We will establish a streamlined site blueprint that seamlessly leads your visitors through to conversion and I’ll fill each page with professionally written, compelling web copy that engages your clients and closes the sale.
No matter how sleek your web design or how stellar your product may be, without optimized web content your customers won’t be able to find you or fall in love with you. As my client, you will benefit from having a business website that is SEO-optimized from day one to ensure that your brand has a fighting chance of being found online. And the truth is if your clients can’t find you – you can’t help them.
Together we’ll identify keywords to leverage on each page of your side and I will cleverly embed them into the copy, ensuring that each paragraph is just as enticing to search engines as it is to your ideal clients. Your site content will be structured according to all the current SEO best practices, which dictate aspects such as metadescriptions, keyword density, text length, header conventions and more.
Whether you need a website revamp or site content that is built from scratch, the expertise and creative juice of an experienced web copywriter makes the difference between a site that soars and one that sinks. If you feel that somethings array with your website, I’d be happy to provide an initial website consultation to discuss what website copywriting services might be right for you. Reach out to me today to get started!