Give and Take Book Summary
Organizational psychologists like Adam Grant expertly dissect workplace dynamics, revealing secrets to success and behavioral patterns for getting the most out of your employees, coworkers, and everyday tasks. In his 2013 book, Give and Take: Why helping others drives our success, Grant explores how we interact with one another and how these behavioral patterns influence our outcomes. He compiles extensive research and exhilarating real-world accounts that are meant to inspire a paradigm shift in the way we behave in our professional lives.
Copywriting is like packing for a business trip. You’ve got to fit everything you need into a compact carry-on, be wrinkle-free when you step off the tarmac, anticipate everyone you’ll need to and be ready to win them over, and get it all done on a harrowingly short deadline. Yes, copywriting is all about minimalism, mobility, and memorability. Every word counts and your readers have a zero tolerance policy for verbosity.
Thankfully, I just finished a clever little book that teaches how you can scientifically streamline your message so that your clients can easily store it in their own overhead compartments (pun intended). POP! by Sam Horn is a toolbox for stepping out of the background noise and succinctly proving why you (or your products/ services) are worthy. Why does that matter? Because your success in any (and every) marketplace depends on your ability to quickly capture your target audience’s interest.
Big Magic is both a manual and a manifesto about creative practice, one that is apt for creative professionals, writers, artists, and anyone with a twinge to innovate on any scale.
“Bird by Bird” is a guest pass to a world-class writing workshop with best-selling author Anne Lamott. With her unique blend of wit, wisdom, and self-deprecating charm, Anne tackles some of the biggest issues that creative professionals joust with every day. Her lessons are both applicable to those who want to write and those who want to innovate without imploding (hopefully you fall into both categories).