Why Go Pro When You Hire a Copywriter
Your business does not speak to people – it writes to people.
Your business writes to people in the form of web pages, newsletters, bulletin boards, magazine ads, Facebook posts, case studies, brochures, emails, and blog articles…which by the way – you’re behind on again.
But the point is, the mouthpiece of your business (and your livelihood) is the written words that you self-publish in the indelible ink of the 21st century. Whether it’s in pixels or on paper, you’re putting it out into the world and potential customers are scanning it from top to bottom, sizing up what you say and determining whether you’re worth their time and money.
Copywriting Lessons from Donald Trump
A (mostly moderate) exploration of what we can learn from Donald’s campaign
Following the US political circus from a safe distance (via my laptop in South America) has an uncanny way of easing homesickness while upping my resolve to stay away for a few more years. Like you, I’m equal parts horrified and hypnotized by the campaigns, blunders, and bad taste emanating from one candidate in particular. He’s a strawberry blond tycoon with a single, mind-numbing mantra: “Make America Great Again.”
Countries around the world suffer from astronomical inflation, violent dictatorships, and terrorist threats, yet still The Donald is front page news around the world and I simply couldn’t resist finding a spot for him (and his comb-over) on my own copywriting blog.
If you’re skeptical that Donald Trump’s campaign can inspire greatness in your own business venture…well, I’m skeptical that Orange Julius is his natural skin color. So, let’s both agree to suspend our disbelief for just a moment and imagine Donald could very well be the latest crossover sensation, billionaire to politician to … copywriting guru.
Set your political fervor aside and simply enjoy the top 5 lessons of “A Crash Course in Copywriting, by THE Donald.”
Easy to read content has a kind of current to it, as though it were a lazy river, swiftly ferrying browsers from one idea to the next. Getting the current’s speed just right isn’t easy, however, readers don’t want to be pummeled with information, nor do they want to have to awkwardly paddle their way through sluggish paragraphs.