Content Marketing

Field of Dreams is a classic movie, the one responsible for the phrase “if you build it they will come.” That may have been true for Kevin Costner’s back yard baseball diamond, but if you sit back and believe that hitting ‘publish’ will draw the masses to your site…well, you’re going to be sorely disappointed.

Let’s assume that you’ve just published a sterling blog post crafted with your blood, sweat, and tears. It’s a work of art.

Now it’s time to push your content into the public eye so that your potential clients can easily discover it during their next Google search session.

Thankfully, you don’t have to be technically savvy to get the job done and it’s easier than ever to get your word out – whether it stands out will come down to the quality of the content itself…but that’s a different conversation entirely.

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Business owners tend to view blogging as a kind of professionally prescribed Chinese water torture, a hugely uncomfortable ordeal that faceless internet gurus insist will turn each line of text into paying customers as you sleep. Content marketing has created a kind of cyber gold rush, resulting in an exponential increase in blogs per capita in the US and beyond.

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