Give and Take Book Summary
Organizational psychologists like Adam Grant expertly dissect workplace dynamics, revealing secrets to success and behavioral patterns for getting the most out of your employees, coworkers, and everyday tasks. In his 2013 book, Give and Take: Why helping others drives our success, Grant explores how we interact with one another and how these behavioral patterns influence our outcomes. He compiles extensive research and exhilarating real-world accounts that are meant to inspire a paradigm shift in the way we behave in our professional lives.
Why Go Pro When You Hire a Copywriter
Your business does not speak to people – it writes to people.
Your business writes to people in the form of web pages, newsletters, bulletin boards, magazine ads, Facebook posts, case studies, brochures, emails, and blog articles…which by the way – you’re behind on again.
But the point is, the mouthpiece of your business (and your livelihood) is the written words that you self-publish in the indelible ink of the 21st century. Whether it’s in pixels or on paper, you’re putting it out into the world and potential customers are scanning it from top to bottom, sizing up what you say and determining whether you’re worth their time and money.
Copywriting Lessons from Donald Trump
A (mostly moderate) exploration of what we can learn from Donald’s campaign
Following the US political circus from a safe distance (via my laptop in South America) has an uncanny way of easing homesickness while upping my resolve to stay away for a few more years. Like you, I’m equal parts horrified and hypnotized by the campaigns, blunders, and bad taste emanating from one candidate in particular. He’s a strawberry blond tycoon with a single, mind-numbing mantra: “Make America Great Again.”
Countries around the world suffer from astronomical inflation, violent dictatorships, and terrorist threats, yet still The Donald is front page news around the world and I simply couldn’t resist finding a spot for him (and his comb-over) on my own copywriting blog.
If you’re skeptical that Donald Trump’s campaign can inspire greatness in your own business venture…well, I’m skeptical that Orange Julius is his natural skin color. So, let’s both agree to suspend our disbelief for just a moment and imagine Donald could very well be the latest crossover sensation, billionaire to politician to … copywriting guru.
Set your political fervor aside and simply enjoy the top 5 lessons of “A Crash Course in Copywriting, by THE Donald.”
Ever seen those shaggy-looking college students standing on the sidewalk with a cardboard sign announcing ‘FREE HUGS’? That’s kind of what it feels like when you first try to attract guest bloggers to write for your website. Why? Because you’re giving away a fantastic benefit for free and you’re trying to entice people to trust you and your offer (despite your rickety cardboard sign).
Not only does finding guest bloggers allow others to shoulder the burden of content creation, but it also puts you in a strong position to grow your business and increase your reach (hellooooo new audiences!).
But how do you find people willing to write for your site? That’s exactly what you’ll learn in this article.
Field of Dreams is a classic movie, the one responsible for the phrase “if you build it they will come.” That may have been true for Kevin Costner’s back yard baseball diamond, but if you sit back and believe that hitting ‘publish’ will draw the masses to your site…well, you’re going to be sorely disappointed.
Let’s assume that you’ve just published a sterling blog post crafted with your blood, sweat, and tears. It’s a work of art.
Now it’s time to push your content into the public eye so that your potential clients can easily discover it during their next Google search session.
Thankfully, you don’t have to be technically savvy to get the job done and it’s easier than ever to get your word out – whether it stands out will come down to the quality of the content itself…but that’s a different conversation entirely.
Copywriting is like packing for a business trip. You’ve got to fit everything you need into a compact carry-on, be wrinkle-free when you step off the tarmac, anticipate everyone you’ll need to and be ready to win them over, and get it all done on a harrowingly short deadline. Yes, copywriting is all about minimalism, mobility, and memorability. Every word counts and your readers have a zero tolerance policy for verbosity.
Thankfully, I just finished a clever little book that teaches how you can scientifically streamline your message so that your clients can easily store it in their own overhead compartments (pun intended). POP! by Sam Horn is a toolbox for stepping out of the background noise and succinctly proving why you (or your products/ services) are worthy. Why does that matter? Because your success in any (and every) marketplace depends on your ability to quickly capture your target audience’s interest.
I think we can all agree that digital SEO agencies have a faster birthrate than mega churches in the Bible belt (no offense to the Bible belt). Just about everyone is peddling “quick fixes” and “savvy strategies” that make even the most geeky SEO sages feel more than a little bit nauseous. But one thing is true: Copywriting coupled with SEO makes a powerful elixir. Together they put your brand in front of the right people and help attract clients you’d swoon to do business with.
Big Magic is both a manual and a manifesto about creative practice, one that is apt for creative professionals, writers, artists, and anyone with a twinge to innovate on any scale.
Easy to read content has a kind of current to it, as though it were a lazy river, swiftly ferrying browsers from one idea to the next. Getting the current’s speed just right isn’t easy, however, readers don’t want to be pummeled with information, nor do they want to have to awkwardly paddle their way through sluggish paragraphs.
“Bird by Bird” is a guest pass to a world-class writing workshop with best-selling author Anne Lamott. With her unique blend of wit, wisdom, and self-deprecating charm, Anne tackles some of the biggest issues that creative professionals joust with every day. Her lessons are both applicable to those who want to write and those who want to innovate without imploding (hopefully you fall into both categories).