Posts by Madeline Blasberg


Copywriting is like packing for a business trip. You’ve got to fit everything you need into a compact carry-on, be wrinkle-free when you step off the tarmac, anticipate everyone you’ll need to and be ready to win them over, and get it all done on a harrowingly short deadline. Yes, copywriting is all about minimalism, mobility, and memorability. Every word counts and your readers have a zero tolerance policy for verbosity.

Thankfully, I just finished a clever little book that teaches how you can scientifically streamline your message so that your clients can easily store it in their own overhead compartments (pun intended). POP! by Sam Horn is a toolbox for stepping out of the background noise and succinctly proving why you (or your products/ services) are worthy. Why does that matter? Because your success in any (and every) marketplace depends on your ability to quickly capture your target audience’s interest.

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I think we can all agree that digital SEO agencies have a faster birthrate than mega churches in the Bible belt (no offense to the Bible belt). Just about everyone is peddling “quick fixes” and “savvy strategies” that make even the most geeky SEO sages feel more than a little bit nauseous. But one thing is true: Copywriting coupled with SEO makes a powerful elixir. Together they put your brand in front of the right people and help attract clients you’d swoon to do business with.

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Big Magic is both a manual and a manifesto about creative practice, one that is apt for creative professionals, writers, artists, and anyone with a twinge to innovate on any scale.

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Easy to read content has a kind of current to it, as though it were a lazy river, swiftly ferrying browsers from one idea to the next. Getting the current’s speed just right isn’t easy, however, readers don’t want to be pummeled with information, nor do they want to have to awkwardly paddle their way through sluggish paragraphs.

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“Bird by Bird” is a guest pass to a world-class writing workshop with best-selling author Anne Lamott. With her unique blend of wit, wisdom, and self-deprecating charm, Anne tackles some of the biggest issues that creative professionals joust with every day. Her lessons are both applicable to those who want to write and those who want to innovate without imploding (hopefully you fall into both categories).

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